Mother’s Day Success Kit

Project: Create a business value-add for our retailers for the Mother’s Day key selling season. This success kit would be utilized for existing customers and for a number of prospecting campaigns which would access via a gated portal page. Our team created content and mapped out the user experience for both customer groups. I worked with our development vendor to implement gated page functionality and with multiple vendors and industry partners to submit creative and test all campaign emails.

Contributions: Concept, Art Direction & Design